The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed when you use one of our applications or browse on our website. This privacy policy governs and details the main principles that applies to the data we collect and process to:
(i) develop, publish and monetize mobile games and applications, and
(iii) run our corporate website .
This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.
Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact us.
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By installing and using our mobile applications, we may collect and process some of your data for various legitimate purposes. In the following explanations, we have detailed the reasons why we collect data and the legal bases we rely on for each activity.
We collect data to provide you with the services you requested, such as granting access to the next level of a game after you have completed the previous one. This type of data processing is strictly necessary for the service(s) you have requested.
We also use data analytics to understand how users interact with our products and services so we can continuously improve them. For third-party analytics, we only share personal data collected through our apps with partners who provide us with analytics services once you give us your express consent through the pop-up notice included in our apps. For first-party analytics, we collect user data for the sole purpose of our internal analytics tools and do not share this data with any third parties. This data processing is based on our legitimate interest.
To serve personalized advertising that is tailored to the preferences and interests of our users and to enable us to provide free services and products, we require your express consent in the countries where applicable laws and regulations require collecting users’ consent. If you withdraw your consent or refuse to provide it, you will still receive advertising, but it may be less relevant to your interests.
For all data processing activities that rely on your consent, you can withdraw your consent at any time from the “settings” page in our various applications. Please note that this may affect the relevance of the advertising you receive.
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When you use our mobile games and applications, we collect only the necessary data to serve the purposes outlined above. This limited data includes:
The specific applications you are using.
Your IP address, which helps us understand your approximate location.
Your Mobile Advertising ID, such as Apple's IDFA or Google's AAID, which are technical identifiers developed by mobile operating systems for advertising purposes. These identifiers remain under your control and can be reset or erased at any time through your device settings. We also collect your device identifier, such as IDFV for iOS devices and Android ID for Android devices.
Information about the device you are using and your connection, such as your user agent, type of connection, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, and operating system.
Data related to your activities on our applications, including the ways in which you interact with our applications and the advertising served within them, such as the number of ads served and any potential clicks.
We collect this data to improve our products and services, to provide you with relevant advertising, and to ensure that our applications function properly. If you have any questions or concerns about our data collection practices, please contact us.
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Protecting your personal data is important to us, and we will not share it with third parties unless we have obtained your prior consent, where required by applicable laws and regulations. If you have consented to the collection of data for advertising and analytics purposes, we may share the data listed above with certain categories of recipients.
These recipients may include ad partners who help us monetize the ad inventory of our apps, allowing us to provide users with free products and services. Our ad partners typically use their own tools, such as Software Development Kits or "SDK," to collect data. For your convenience, we provide a list of our partners who implement advertising SDKs through our applications and links to their privacy policies. These policies describe their practices and provide you with the means to exercise your rights directly with them.
We are committed to maintaining the privacy and security of your data, and we encourage you to review our privacy policy and the policies of our partners to better understand how your data is used and protected. If you have any questions or concerns about our data sharing practices, please contact us.
Mopub - https://www.mopub.com/en/legal/privacy
Chartboost - https://answers.chartboost.com/en-us/articles/200780269
Facebook - https://www.facebook.com/about/privacy
AdColony - https://www.adcolony.com/privacy-policy/
Unity Ads - https://unity3d.com/legal/privacy-policy
IronSource - https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
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We respect your privacy and will not retain personal data collected, received, and processed for the purposes outlined in this policy for longer than necessary.
User level data is typically not kept for more than 13 months, except for data collected for the purpose of our first-party analytics tool. In this case, data may be stored for up to 25 months in compliance with the guidelines set forth by our Supervisory Data Protection Authority.
Our commitment to data retention is rooted in our respect for your privacy and our desire to keep your personal data safe and secure. If you have any questions or concerns about our data retention practices or privacy policy, please do not hesitate to contact us.
♣ When it comes to children's privacy, we go above and beyond to ensure that their personal data is never collected on our mobile apps and games. We do not knowingly or willingly gather any information from children under 16 years of age.
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It is possible to modify your consent status at any time by accessing the Privacy Settings available within our mobile games and applications.
We would like to make you aware that while we do not sell personal information of our users, we may share it with third-party analytics and advertising companies to enhance and personalize your experience with our services. This allows us to tailor the content and ads you see to your interests and preferences.